THE VALUE
The main benefits to a partnership with Kingdom Racing within the IndyCar® Series:
1. Network Exposure Revenue
Exposure value from TV for the average top 20 teams during the 17 race 2007 season is estimated at $134,322,115,
plus $38,900,000 for in car camera. Exposure revenue includes network programming for live race coverage, qualification
and specialty network broadcasts of approximately 40 hours,
according to Joyce Julius and Associates.
2. Special Promotions Revenue
2008 Series races are located near 30 of America's top DMAs; customer base includes 36.8 million quality consumers who are affluent, targeted, and influential. ESPN International Networks and Syndication delivers IndyCar® Series events to over
344 million homes across 203 nations around the globe.
3. Product Loyalty and Brand Sales increase: 20%+
2007 Scarborough Research IndyCar Studies of Target, 7-Eleven, XM Satellite Radio, Motorola, Panasonic and Bombardier concludes that sponsors made significant gains in sales and market
share through brand loyalty and buying power of the
IRL fan base.
4. BENEFITS FROM RACE FESTIVALS AND MINISTRY EVENTS
Reaching a new audience with a national Ministry, Kingdom Racing represents one of the most dynamic brands in
motor sports. Race Festival attendance is expected to impact hundreds of
thousands of people, with the potential for
future growth being phenomenal.